Why WIN

Research studies in Pakistan highlight “information gaps” “marketing channels” and “poor networking” as major supply-side constraints to the growth of Women Entrepreneurs businesses.The choice of marketing modes and limited geographical coverage also indicate lack of knowledge and related skills on part of Women Entrepreneurs (WEs) and dysfunctional supply-side institutions unable in effectively reaching out to their clients. They appear to be either unaware of modern marketing concepts that could fetch better returns on the same products or remain restrained to the local markets due to a number of problems associated with their mobility.

 By one reason or the other they remain remote from lucrative domestic and international markets, not only geographically but also in terms of their knowledge and awareness of what and where these markets are and their actual ability to access and competitively sell in those markets.Another characteristic feature of women-owned businesses in Pakistan is their limited networking with related business associations, chambers of commerce, networking group or other related organizations.Coupled with the problems mentioned above is another perennial issue related to the mechanics and working of typical government departments. The scant supply of information and services from these government departments is generally a single-track phenomenon where each business promotion institution specializes in one core area of activity. Business, on the other hand, is a complex game that demands information and services as a complete set.However besides these constraints, businesswomen indicate that they intend to expand the use of Information and Communication Technologies (ICTs) in their business. WIN broadly offers you:

WIN is a one- stop - shop of information relating to women business in Pakistan. This will not only serve the purpose of WEs to get information and network but also facilitate the government institutions to expand their outreach within their mandate. 

1. Consolidated information of government and non-governmental agencies engaged in the provision of financial and non-financial business development services, chambers of commerce and industry, business associations, women focused business networking groups, national and international networking forums. 


2. On line information on policy, regulatory and legal environment 


3. Feasibility studies for starting micro, small and medium businesses (women focused)


4. Information on Export Opportunities 


5. Access to Networking opportunities between organizations working for women entrepreneurship development between organizations with similar business in Pakistan and other countries 


6. Information on Training and Development Opportunities

 Benefits of WIN......

1. Women entrepreneurs will enter markets due to increased access to consolidated information of government agencies engaged in the provision of financial and non-financial business development services, chambers of commerce and industry, business associations and women business forums. 
   


2. Increased number of entrepreneurs especially women are enabled to register enterprises due to improved access to information material provided on policy, regulatory and legal aspects. 
   


3. Bargaining power of women entrepreneurs increased through knowledge of policy and regulatory environment, marketing techniques and their rights and privileges.


4. Women Entrepreneurs can improve their business management, initiative, skills and marketing through increased experience sharing and learning in Pakistan.


5. Improvement of business due to linkages with  international women organizations.
    


6. Improved inter-governmental knowledge sharing and coordination due to one-shop window information on all related agencies. 


7. WE’s skills/capacity to enter in the national & global markets increased. 


8. Opportunity for entrepreneurs especially women to participate in higher value added economic activity increased.


9. Entrepreneurial business activity especially for women through handholding, to secure sustainable access to domestic and international markets improved.


10. Improved knowledge of stakeholder institutions about existing regulations, institutional mandates, existing WED policies and programs.