Introduction to Win.org.pk

Research studies in Pakistan highlight “information gaps” “marketing channels” and “poor networking” as major supply-side constraints to the growth of Women Entrepreneurs businesses.

The choice of marketing modes and limited geographical coverage also indicate lack of knowledge and related skills on part of Women Entrepreneurs (WEs) and dysfunctional supply-side institutions unable in effectively reaching out to their clients. They appear to be either unaware of modern marketing concepts that could fetch better returns on the same products or remain restrained to the local markets due to a number of problems associated with their mobility. By one reason or the other they remain remote from lucrative domestic and international markets, not only geographically but also in terms of their knowledge and awareness of what and where these markets are and their actual ability to access and competitively sell in those markets.  more...

WOMEN BUSINESS INCUBATION CENTER (WBIC)

What is WBIC?

Women Business incubation Center (WBIC) will provide ‘hands-on support’ not ‘life support’ to women entrepreneurs (our clients). Women Entrepreneurs (WEs) will be offered to rent office space for establishing presence in the market (expanding from home based business to commercial office), or starting their business with promising business plan or looking for an opportunity to market their products through display center at nominal charges along with access to instant business management solutions. In total, 35 ladies will be selected to utilize Women Business Incubation Center. It is expected with the establishment of this Center around 1000 WEs will be getting direct or indirect assistance through WBIC in a period of 3 years.  more...